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Writer's pictureGemma

Understanding Guide Prices and Reserve Prices at Auction


Hello Readers!

If you’re thinking about buying a property at auction, grasping the concept of guide prices and reserve prices is crucial. Let’s demystify these terms to help you navigate your next auction with confidence.


What is a Guide Price?


A guide price is, quite literally, a guide. It's provided to give potential bidders an idea of what the seller hopes to achieve. This can be set as a single figure or a range, depending on the auctioneer's strategy. However, it's important to remember that a guide price is not set in stone. It can change based on the level of interest in the property or at the seller's discretion.


The Importance of the Reserve Price


While the guide price helps you gauge where bidding might start, the reserve price is the key figure to keep in mind. This is the minimum price that the seller is willing to accept for the property. It’s often set up to 10% higher than the guide price but can be lower if the seller is eager to sell quickly. Crucially, the reserve price is confidential, known only to the seller and the auctioneer.


Auction Dynamics


At the auction, bidding might start below the guide price to stimulate interest. However, if bids do not meet the reserve price, they can be rejected, and the property may remain unsold. This system ensures that the seller does not have to accept a price lower than they are comfortable with, providing a safety net during the auction process.


Conclusion: Be Auction-Savvy

Understanding the difference between guide and reserve prices can significantly enhance your strategy at an auction. Knowing that the guide price is just an indicator, while the reserve price is the seller's minimum acceptable bid, prepares you for making informed decisions on auction day. Whether you’re a first-time bidder or a seasoned property investor, always approach auctions with a clear understanding of these terms to avoid surprises and strategize effectively.


Ready to dive into your next property adventure? Keep these insights in mind and happy bidding!


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